In a dazzling ceremony that captured the essence of global travel aspirations, Greece has been named the World’s Best Tourist Country for 2024, a significant accolade that highlights its unparalleled beauty, rich history, and warm hospitality. The Grand Travel Awards (GTA) in Sweden, held on February 15 in Stockholm, became the stage for Greece’s triumph, sharing the prestigious first-place title with Italy, while notable destinations like Spain, Thailand, and Portugal were contenders in the fiercely competitive category.

This remarkable achievement was proudly accepted by Nikos Karalekas, the deputy head of the Greek embassy in Stockholm, and Maria Zevgoula, the deputy head of the Greek National Tourism Organization service in Scandinavia. The significance of this win is magnified by the fact that it is the first time in 30 years that Greece has clinched this particular award at the GTA, an institution organized by the professional website Travel News for the past 32 years and recognized as the most important annual gathering in the Swedish tourism industry.

The Grand Travel Awards

The Grand Travel Awards are not just about recognizing the aesthetic appeal or popularity of a destination; they are a testament to the quality, service, and unique experiences that a country offers to its visitors. The winners are determined through a meticulous process involving a survey of around 400 travel agency executives who evaluate their best suppliers, coupled with the opinions of a representative sample of 4,000 Swedish tourists who have embarked on at least one journey with an overnight stay in 2023.

Greece’s victory is a reflection of its continuous efforts to enhance its tourism infrastructure, promote sustainable travel, and showcase its diverse cultural heritage to the world. From the sun-kissed beaches of the Cyclades and Akrotiri ruins, to marvelous Knossos and from the heights of Monolithos Castle to the historic Acropolis of Athens, the country offers a multitude of experiences that cater to every type of traveler, whether they are seeking relaxation, adventure, or cultural enrichment.

The recognition at the GTA is another feather in Greece’s cap, following similar accolades in other Nordic markets, including Norway, earlier in January. These awards solidify Greece’s position on the global tourism map and underscore its appeal as a must-visit destination for 2024.

As the travel industry continues to rebound and evolve, Greece’s award-winning status at the Grand Travel Awards in Sweden is a beacon of excellence, inviting travelers from around the world to explore its enchanting landscapes, vibrant cities, and idyllic islands. This accolade not only celebrates Greece’s past and present achievements in tourism but also sets the stage for a future where Greece continues to captivate the hearts of global travelers.